Trademark: How is the name and image of a creative character protected?

Trademark: Is it better to register just a word or the name with the graphic?

Trademark: Must the trademark have a connection with the product to which it refers?

Can a trademark formed by two letters be protected?

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Can the name of a game to be played on Internet be registered as a trademark?

The progress of Internet and creation of new business related to it generates several problems to traders and legal representatives, forced to interpret, and adapting the regulations not born for the technological world of the computers. In fact, before introducing a trademark on Internet, it is prudent to do an international novelty search, ensuring nobody […]

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I am the president of an association and it is my intention producing a small journal to be distributed to the public. I would like to protect the name of it so that nobody could copy it. How can I do this?

The law automatically protects the name of a newspaper by the copyright, without the need of doing anything in particular, as the art. 100 provides that “the name of a newspaper, magazines or other periodical publications cannot be reproduced for other work of the same kind or character, unless two years have passed from the […]

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I am the owner of a firm producing chimneys. I would like to use the name of the town where I was born as a trademark for a new line. Can I do it or there are any particular reasons preventing this?

Registering the geographical origin as a trademark of a company is quite clearly prohibited by the art.13 of the Industrial Property Code. Such a prohibition though, is not entirely absolute, in the sense that it is possible registering a geographical name as a trademark that, in relation to the product or service for which the […]

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Could the name of a daily newspaper, which is not registered as a trademark, be used as the name of a magazine?

If the name of a heading is particularly well known, you could not at all proceed with registering it as a mark because of its prestige. However, even if this was not the case, registering the possible trademark would not shield you from any risks, and, above all, you would not automatically gain the right […]

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To obtain protection of a little slogan to be used in the whole of Europe, should a trademark be deposited for every language of every country, or could one application including them all be enough?

If the trademark is made up by words, at the time when we want to apply for registration, we need to indicate exactly the type of word or words we want protected. This question shows us two aspects of difficulty: the first related to the possibility of protecting in a country a phrase written in […]

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We are starting a business and we would like to know if it is possible registering, besides the name of the company, also a phrase that forms it? Furthermore, for the products, could we patent the line names?

Undoubtedly, when starting a business, the names choice strategically represents the most important moment, and it is even more important having the guarantee of being the only one using them. With reference to the first question, during the last years there have been more and more phrases being registered, besides words, which identify a product […]

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