Section: Trademarks Trademarks

This choice depends entirely upon the type of protection required and the current status of the trademark. Obviously the cost of the national trademark is less than the international one, and it enables, usually, to get the registration in less time. However, if there is an interest also in other countries, then the international trademark […]

Before registration it is a good rule to do a proper inquiry to ensure that no rights by other parties exist on the chosen name. For this type of search the data banks can be consulted, some are available to the public, some are more complex to be checked and must be paid. The first […]

To evaluate the trademark status, it is first of all essential to know the deposit date from which all rights in favour of the owner will be starting, and also the terms for the subsequent renewals. The maximum duration of a mark is 10 years, after which it can be renewed for a further period […]

The Art. n. 7 of the Industrial Property Code states that “all new signs that can be graphically represented” can be object for a trademark, particularly words, drawings, letters, numbers, sounds, shape of a product or its packaging. Therefore, the particular graphic used to write a word, even if ordinary, is object not so much […]

The protection of a movie prize and above all its related prize-giving show, is entrusted to two different instruments. First of all, regarding the denomination of the prize-giving show, i.e. “The Cannes cinema festival”, “The Stand prize”, “Viareggio Carnival”, or other similar, the protection comes from the part dedicated to the trademarks of the Industrial […]

A trademark owner can prevent others using the same or similar for the same class of products or alike, but, normally, the use of that name is allowed for any other very different products. In our case, though, it is a different kind of problem, as we want to use a well renowned mark. The […]